WELCOME TO THE SOUTH WEST TOURISM ALLIANCE

Welcome to the South West Tourism Alliance website. SWTA was formed after the abolition of the Regional Development Agencies, and with them Regional Tourist Boards. SWTA is focussed on key cross sector issues affecting the South West England visitor economy, and working both regionally and nationally, with both businesses and Government to achieve these aims.

 Any hospitality business can sign up for newsletters by sending an email to info@swtourismalliance.co.uk.  You should also follow on Twitter at @SWTourAlliance

The South West Tourism Alliance works over 100 of the top industry groups in the region, from leading industry names, to beacon tourism businesses, as well as including supporting companies and Public sector organisations within the South West Visitor Economy. A true mix of the public and private sector.

We lobby for vital improvements to the region in order for all businesses to prosper and grow. Tourism creates more jobs more quickly than another business sector, and nowhere is this more vital than in the South West where tourism is the lead industry.

Our Key asks from the new Government are as follows:

  • Post two disastrous Budgets for wider Hospitality and the massive increases in Business Rates bills across the sector, many of which will be business ending, the Government must do what you have offered for Pubs for all affected hospitality businesses. A complete reform of Business Rates for our sector is now critical.
  • It is essential that more Government support is provided to promote domestic tourism, encouraging both domestic and international visitors to enjoy a Great British Holiday. This would support both business and the exchequer with increased tax receipts.
  • Take note and consider UK Hospitality’s #TaxedOut Campaign
  • Reduce the level of Tourism VAT to boost the sector and get the country out to our pubs, restaurants, visitor attractions and tourist accommodation
  • Implement a Statutory Register, which includes safe and legal compliance. for the short term letting sector.
  • Provide clarity and support for the LVEP’s (Local Visitor Economy Partnerships) as proposed by the De Bois Review, DCMS and Visit England.
  • Work with the sector to improve road and trail links, making the A303/A30 London to Cornwall Expressway fit for purpose. Provide resilience on our train lines through Somerset and along the Devon Coast.

    We meet with Government Departments, MPs, Officials and Councillors regularly and look forward to continuing to work collaboratively with the new Government on the above.

    Alistair Handyside MBE, Chair South West Tourism Alliance

    Follow us on Twitter @SWTourAlliance and sign up for our newsletter to be kept informed and advised of up coming events.

    The 14 October @PascUK Newsletter has been published👍 If you expected to get one and haven't by 3pm, send FAILURE to support@pascuk.co.uk 👍 If you want to receive a copy send FREE to support@pascuk.co.uk 🙏@UKHospKate
    @UKHofficial @SWTourAlliance @tourismsvoice
    @WTA_Tweets

    📊 What does the UK’s economic outlook mean for tourism?
    Join @CBItweets Chief Economist Louise Hellem at the #TourismPolicyConference to explore the trends shaping the visitor economy.
    📅 19 Nov | 📍 London
    🎟️ http://tourismalliance.com/events/2025-tourism-policy-conference
    #TourismAlliance #UKTourism #VisitorEconomy

    The 15 September @PascUK Newsletter has been published👍 If you expected to get one and haven't by 3pm, send FAILURE to support@pascuk.co.uk 🙏 If you want to receive a copy send FREE to support@pascuk.co.uk 👍@UKHospKate @UKHofficial
    @SWTourAlliance @tourismsvoice @WTA_Tweets

    The 9 September @PascUK Newsletter has been published👍 If you expected to get one and haven't by 3pm, send FAILURE to support@pascuk.co.uk 🙏 If you want to receive a copy send FREE to support@pascuk.co.uk 👍
    @UKHospKate @UKHofficial @SWTourAlliance
    @tourismsvoice @WTA_Tweets